Media Planning and Strategy
Our media planners will determine where your ads should be served, the targeting for different ads, and your overall strategy going forward.
Media buying is the process of negotiating advertising costs with publishers, or in our case, search engines and social media platforms. For pay per click advertising, the media buying process entails setting daily and monthly campaign budgets, and setting bids for each keyword we’re targeting with search ads. The buying phase also sets the targeting for each ad in your campaign(s) to ensure we’re optimizing your budget from the beginning.
Ad Copy and Creative
We will write your ad copies and design the graphics and images you wish to use for advertising purposes. If you have your own copy and designs you’d like to use, we can use what you have. Many platforms have guidelines, including text limits, that we have mastered working with. If you’re unsure about your original ad copy and creative, we will happily edit them to meet the requirements of each ad platform you’re advertising on.
Ad Campaign Management
Unlike traditional means of advertising, we can adjust and edit ads 24/7. To ensure that your ad budget is being spent wisely, we will run several split tests, increase and decrease bids, turn ads on or off, and monitor the performance of your ads throughout the day and night, seven days a week.
Ad campaign optimizations include editing graphics, adjusting the ad’s delivery schedule, running different types of ads, split-testing, and nurturing successful ads to maximize your return on ad spend.
Ad Campaign Analytics and Reports
You will receive a detailed ad report for each platform and ad campaign we create and manage for you. Every week, we will measure progress, find opportunities to improve the ads, and set new goals for the following week.