Google Ads Campaign Goals and Objectives.

Google Ads gives advertisers different campaign goals to pick from, which helps them match their advertising goals with what they want to achieve for their business. In this article, we’ll take a closer look at Google Ads goals and objectives. We’ll explore how these Google Ads campaign objectives work and the business goals they help you achieve. So, before you log in to your Google Ads account, create a campaign, and select a bidding strategy, read this article first.

 

Sales:

This goal is all about making more sales through your online store, landing page, or website.

How It Works: This goal is about getting more people to buy your products or services directly from your online store or website.

Business Goals: Generating revenue, increasing profit, and boosting e-commerce sales.

 

Leads:

The goal is to find people who might want to buy your stuff.

How It Works: This goal is about getting contact info from people who are interested in what you offer. They might fill out forms or sign up for things.

Business Goals: Building a customer database, nurturing leads for future sales, and growing your subscriber list.

 

Website Traffic:

This goal wants more people to visit your website.

How It Works: This goal shows ads in search engine results or on different places online to get more people to visit your website.

Business Goals: Increasing website visitors, enhancing site visibility, and encouraging engagement.

 

Product and Brand Consideration:

This goal wants people to look at what you’re selling and think about buying from you.

How It Works: This goal tries to get people interested in your stuff and thinking if they want to buy it.

Business Goals: Educating potential customers, influencing purchase decisions, and improving brand perception.

 

Brand Awareness and Reach:

This goal wants more people to know about your brand.

How It Works: This goal shows ads to lots of different people so that more of them recognize your brand.

Business Goals: Improving brand recognition, reaching new audiences, and increasing brand recall.

 

App Promotion:

This goal helps get more people to install and use your mobile app.

How It Works: This goal shows your app to the right people, so they download and use it.

Business Goals: Increasing app downloads, enhancing app engagement, and building a user base.

 

Local Store Visits and Promotions:

This goal wants more people to come to your actual store.

How It Works: This goal shows ads to people near your store, so they come and visit.

Business Goals: Driving foot traffic, boosting local sales, and promoting in-store offers.

 

App Engagement:

This goal wants people who already have your app to use it more.

How It Works: This goal tries to get people who have your app to use it and stay interested.

Business Goals: Encouraging app usage, increasing user retention, and enhancing customer loyalty.

 

Video Views:

This goal is to make more people watch your videos on places like YouTube.

How It Works: This goal shows your video ads on platforms like YouTube so that more people watch them and like them.

Business Goals: Expanding brand exposure, sharing product information, and educating customers.

 

Website Conversions:

This goal is all about getting people to do certain conversion actions on your website, like filling out forms, signing up, or buying something.

How It Works: This goal tries to make people take specific actions on your website, like filling out forms or buying stuff.

Business Goals: Encouraging user actions, boosting online sales, and increasing leads.

 

Dynamic Ads:

This goal shows ads that change based on what people do on your website.

How It Works: This goal displays ads that match what people looked at or did on your website.

Business Goals: Customizing ad content, re-engaging website visitors, and enhancing conversion rates.

 

Catalog Sales:

This goal is to show off products from your collection to sell them.

How It Works: This goal shows people products from your collection to make them buy things online.

Business Goals: Increasing e-commerce revenue, showcasing product variety, and driving catalog sales.

 

Brand Consideration:

This goal wants potential customers to think about your brand and what you’re selling.

How It Works: This goal tries to get people to learn more about your brand and what you offer, especially after they first hear about it.

Business Goals: Shaping customer perception, influencing decision-making, and driving consideration.

 

Local Actions:

This goal wants people to do things related to your local business, like calling or finding your store.

How It Works: This goal tries to make people do things like calling your business or finding directions to your store.

Business Goals: Increasing local engagement and providing convenient options for customers.

 

Store Visits:

This goal checks if online ads make people visit your actual store.

How It Works: This goal looks at whether online ads are bringing people to your real store.

Business Goals: Connecting online efforts to offline foot traffic and understanding ad impact on store visits.

 

Lead Generation:

This goal helps you collect info from people who are interested in what you offer.

How It Works: This goal gathers contact info from people who want to know more about what you do.

Business Goals: Building a sales pipeline, gathering prospects for future outreach, and growing the customer base.

 

Reach:

This goal is to get as many people as possible to see your ads in search results and on other websites.

How It Works: This goal tries to show your ads to the most people it can.

Business Goals: Increasing brand exposure, maximizing ad visibility, and reaching a broad audience.

 

Conversion Value:

This goal tries to get the most value out of the actions people take, like buying or signing up.

How It Works: This goal focuses on making sure the actions people do, like buying stuff, give you the most value.

Business Goals: Maximizing revenue, prioritizing high-value actions, and optimizing return on ad spend.

 

Conversion Volume:

This goal wants to get a lot of actions done, like purchases or sign-ups, without spending too much.

How It Works: This goal focuses on making sure you get a lot of people to do things like buy stuff, even if you don’t have a huge budget.

Business Goals: Driving large-scale conversions and increasing overall sales or leads.

 

Brand Lift:

This goal checks how much your ads affect what people think about your brand and how much they know about it.

How It Works: This goal looks at whether your ads change how people feel about your brand, how much they recognize it, and how well they remember it.

Business Goals: Understanding ad effectiveness, assessing brand growth, and monitoring sentiment.

 

Target Impression Share:

This goal wants your ads to be seen at the very top of the page or right on the first page when people search for things.

How It Works: This goal tries to make sure your ads appear in the best spots when people search online.

Business Goals: Ensuring ad visibility in prime positions and increasing exposure for top keywords.

 

Maximize Clicks:

This goal wants to get the most clicks from people within the money you have for advertising.

How It Works: This goal tries to make sure you get as many people as possible to click on your ads without spending more than you planned.

Business Goals: Generating website traffic, increasing engagement, and driving users to your content.

Remember, it’s important to pick a campaign goal that matches your overall business plan and what you want to achieve. So, what type of campaign are you going to create today?