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How to Get More Accounting Clients: 20 Proven Strategies.

Are you part of an accounting firm that wants to grow its list of clients and attract the right ones? Finding new clients for your accounting business, especially in specific groups, can be tough. In this guide, we’ll dive into a bunch of strategies to help you find more accounting clients in a smart way. By using these strategies, you’ll see your business grow and make strong connections with clients who really appreciate what your accounting services offer.

Accountants figuring out how to get more accounting clients.

Find More Accounting Clients in 30 days

Download 30-Day Plan

1. Figuring Out Your Special Area:

Before you start looking for new clients, it’s important to know what you’re really good at. Think about your skills, what you know best, and what sets your accounting services apart. When you know exactly what you’re great at, you can focus your efforts on finding clients who need that special thing.

2. Knowing Your Dream Clients:

Getting new clients means understanding who your perfect clients are. Write a detailed description of your ideal client. Think about things like their age, the kind of work they do, the problems they face, and what matters to them. This understanding will help you find clients who really connect with what you offer.

3. Joining Forces with Others:

Teaming up with other pros in your field can be really helpful. Create partnerships with lawyers, investment advisors, and other experts. This can lead to both of you sending clients each other’s way. So, it’s like helping each other out, and that can bring in more clients for you.

4. Using Referral Programs:

Referral programs are like secret weapons for getting new clients. Make a plan where happy clients send potential clients your way. To make it even better, give rewards like discounts to clients who bring you new business. This not only makes your clients happy but also brings in new clients.

5. Meeting People Everywhere:

Business Events
Networking means getting to know people who might become your clients. Go to events like talks, workshops, meetings, and online events that are related to what you do. This lets you meet potential clients face-to-face, which can lead to them telling others about you.

6. Making Your Marketing Just Right:

Plan how you’ll get your message to the right people. Think about things like ads, helpful articles, social media posts, and being listed online where potential clients look. This way, your message gets to the people who need your accounting services the most.

7. Building a Super Website:

In the digital age, having a professional website is a must. Make sure it’s updated, easy to use, and shows that you are an accounting expert. Explain the services you offer, why you’re special, and how clients can reach you. Your website is like a welcome sign for potential clients.

8. Making People Act with CTAs:

CTAs are like gentle nudges that guide visitors on your website to do something specific. These should be short and clear. For instance, use them to get visitors to sign up for a newsletter or set up a meeting. Good CTAs make it easier for visitors to become actual bookkeeping clients.

9. Using Social Media Magic:

Social media is a big help in reaching more people. Share things that are useful, show off your skills, and chat with your audience. Social media also lets you tell people about your services and prove that you’re an expert.

10. Sharing Your Know-How:

Being generous with your accounting knowledge can really help. Speak at events, write articles, make videos, and ask to be featured on podcasts. When you give out helpful tips, people see you as an expert, which makes them trust you and want to work with you.

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11. Getting Trust with Reviews:

People trust reviews from others. Encourage your client base to write reviews about your accounting services on places like Google Business or your website. Positive reviews can convince others to pick you as their accounting firm.

12. Giving Valuable Info:

Educational content grabs potential clients’ interest. Start a blog on your website where you write about things like taxes, financial tips, and other helpful info. Make videos or host webinars to answer common questions. This shows you’re a trusted source of knowledge.

13. Making Clients Feel Special:

Having a smooth onboarding process can make clients feel good about your firm. It shows that you’re professional and care about providing them with top-notch services. Tools like special software help gather client info easily, making it a nice start to your working relationship.

14. Adding a Personal Touch with Business Cards:

Business cards might seem old school, but they work. When you meet prospects at events, don’t let them leave before giving them your card. It’s a tangible reminder of your services and can leave a strong memory.

15. Getting Help from Happy Clients:

Your existing clients can help you find new ones. Ask them to tell others about your accounting services. People trust recommendations from trusted professionals, so this can attract new clients. Word of mouth marketing is how a lot of service-based companies stay in business.

16. Sharing More to Get Seen:

Investing in content marketing gets you noticed by prospective clients. Regularly post articles, videos, and more about accounting and bookkeeping. This shows you’re an expert and builds your reputation. 

17. Using Local Networks:

Getting into local business groups can be great. Go to meetings and events related to small businesses and accounting. Making connections with business owners can lead to more clients.

18. Being Social Online:

Engage actively on social media. Respond to comments, talk in discussions, and share insights on accounting and money. Regularly being part of the conversation makes people trust you and see you as a helpful source. 

19. Making Content Just for Your Crowd:

When you create content, think about what your target audience wants. Answer their questions and address their concerns about accounting. Tailoring your content to their needs makes them more likely to become your clients. 

20. Keeping Up with Potential Clients:

After you meet potential clients, follow up with them. Send a personal email or make a short phone call to show you’re interested in working together. This thoughtful move can make you stand out and create a good impression. 

Get Ready to Grow Your Business with Our 30-Day Plan for Finding More Accounting Clients!

Is your accounting business ready for big growth? You can now download our easy-to-follow 30-day plan that helps you bring in and keep the right clients for your accounting services. Each day’s tasks in the plan will show you smart ways to get new clients.

Here’s a sneak peek of what you’ll do in the 30 days:

Days 1-3: Finding Your Path. Think about what makes your accounting services special and what you’re really good at.

Days 4-6: Knowing Your Dream Clients. Imagine your perfect clients and what they need and care about.

Days 7-9: Making Partnerships. Work with other pros to help each other and get new clients.

Days 10-12: Making Referral Plans. Make a way for happy clients to tell others about you and get rewarded for it.

Days 13-15: Meeting People. Go to local events to meet potential clients and make them remember you.

Days 16-18: Making Your Message Strong. Make sure your ads and messages reach the right people who need your help.

Days 19-21: Improving Your Website. Make your website look great and show what you do in a clear way.

Days 22-24: Getting People to Act. Put clear buttons on your website to make visitors do things like signing up for newsletters.

Days 25-27: Using Social Media. Become popular on social media, especially where your future clients hang out.

Days 28-30: Sharing What You Know. Show you’re an expert by sharing useful tips and tricks with others.

In the end: Take this journey and do these tasks every day for 30 days. You’ll grow your list of clients and build strong relationships with people who love what you do. Keep using these tricks even after the 30 days to keep your business growing strong. Don’t wait—get the 30-day plan now and watch your business shine!

Download the plan - No email required

Chris Morgenroth is your guide to mastering the art of digital marketing. Based in the charming city of Richmond, Virginia, Chris brings over 15 years of hands-on expertise in propelling small businesses to new heights by attracting and retaining clients. Currently a pivotal force at The Styles Agency, Chris is passionate about weaving creativity and strategy to unlock the true potential of online business promotion. Join Chris on a journey of discovery as he shares invaluable insights and proven techniques to navigate the dynamic world of digital marketing. Connect with Chris on Linkedin.

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Stay updated with the latest digital marketing trends and get valuable tips to boost your accounting business’s online presence.

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