The benefits of SEO for local businesses include: more website traffic, in-store traffic, phone calls, and direction requests from locals. There are also other benefits such as more visibility, better keyword rankings, and credibility. There are so many perks to ranking high search engine result pages!
Most local business owners only care about the organic (unpaid) traffic, leads, and sales that SEO brings, so that’s what we’ll focus on.
The Four Main Benefits of SEO for Local Businesses:
Local SEO is a long-term game. However, it’s not uncommon to start seeing more targeted traffic, leads, and sales in the first 30 days when you work with a credible SEO agency. In the long run, SEO for small businesses is also more cost-effective than Google Ads, or any other form of paid advertising.
Here are some benefits you can look forward to when you do Local SEO correctly.
Local Business SEO Benefit #1 – You’ll Get More Website Traffic From Locals.
Most small business owners who invest in SEO want more website traffic, because every visit is an opportunity to leave an impression, generate a lead, or complete a transaction. If you serve a local market, then you want to make sure that people in your area can find your products or services when they’re in the mood to buy.
If people cannot find your website on the first page of Google Search results, then you’re missing out on opportunities to make a sale.
Local Business SEO Benefit #2 – You’ll Get More In-Store Traffic From Locals.
For brick-and-mortar businesses, Local SEO can significantly increase foot traffic. One of our boutique clients who has been in business for over 35 years still has people come in and say, “I never knew you existed!” Other times, customers say, “I pass by your place every day, I just never came in.”
So, even after 35 years in the same location, our client Kiss & Make-Up is still attracting first-time customers from SEO efforts.
Local Business SEO Benefit #3 – You’ll Get More Quality Leads.
When potential customers search for a product or service you offer and find your website or business listing on the first page of search results, they will likely visit your website. The beauty of SEO is that search engines sort their results based on relevance.
When people search for a digital marketing agency in Richmond and find us on the first page, most of them convert into leads by calling us or filling out a form on our website.
And that’s exactly what happens to every other business with good SEO!
Local Business SEO Benefit #4 – You’ll Get More Sales Opportunities.
Local businesses that sell products online or in-store will benefit from showing up on the first page of Google, Yahoo, and Bing Search engine results. Local businesses that sell services will also have more sales opportunities in the form of leads from Local SEO.
In a nutshell, if local customers (your target audience) can find your business in local search results, you should have no problem making more sales. Especially when they come to your business website prepositioned to buy!
If you’re struggling with SEO, then you may want to start asking, “Who?” Not “How?”
SEO is very complex. You could spend hours on YouTube and Google trying to learn it all as you go, or you could find high-quality SEO professionals to do it all for you.
Would you rather get SEO tips or SEO results?
Check Your Website SEO For Free!
Are you wondering if your website has SEO issues on it? Our Website SEO Audit Tool scans your website and points out technical SEO issues that need to be fixed. The results of your scan will be sent to your email in less than 2 minutes. The entire process is quick and painless, so why not?!
Want to learn more about digital marketing and find a few tips to help you along your way?
Boutique SEO Tips – 10 EASY Boutique SEO Tasks You Can Do Today! There are basic SEO tasks that any clothing boutique owner should be able to do without hiring a digital marketing or SEO agency. The entire list we compiled include basic SEO tasks our junior SEO team...
Wondering how to start a clothing boutique?If your business idea or dream is to start a clothing boutique then there’s no better place to get advice than from boutique owners who have already been where you are and are currently running a successful boutique. Whether...
What is the Average Cost of a Good SEO? The average cost of a good SEO professional, with at least 2 years of experience is about $35,000 per year. The average cost of a good SEO agency is $1,000 per month. There are many factors that affect pricing, and this article...
How Do I Drive Traffic to My Shopify Store Through SEO? I hope you’re ready to work hard on your SEO! When it comes to driving traffic to your e-commerce store through SEO, you must do more than the foundational SEO tasks (basic SEO). You also cannot set it and forget...
What is an SEO Report For a Website? An SEO report for a website can uncover many different issues on your website that are holding you back from ranking high in search results. Every company offers different SEO reports for websites. The point is to show you where...
How do you increase traffic for an online boutique? Running an online boutique is no joke! The work required to get enough website traffic and attract people who will buy from you is enough to fill a 50-hour work week – especially in the startup phase of your...
How can I increase foot traffic in my retail store? You can increase foot traffic to your brick-and-mortar store drastically by following these three steps: Get listed on Google My Business; Keep customers engaged via email and social media; and proactively bring...
What is the Key Role of Local Search Optimization in SEO?The key role of local search engine optimization in SEO is to help your company and its website rank high in Google, Yahoo, and Bing’s search results when people (potential customers) search for your company’s...
What is The best way to rank a local business in local SEO?Search engines like Google Search, Yahoo, and Bing all have one goal in mind: to provide users with the most relevant search results possible. It doesn’t matter if you sell products or services, business...
What is Search Engine Optimization for Local Businesses?Search engine optimization for local businesses is sometimes referred to as “Local SEO.” Basically, it’s all about getting your business information and website pages to show up high in search results for people...